AI Insights · Timothy · October 2025
Top Art Games Performance in the UK, Q3 2025
Explore the performance trends of the top five art games on the unified platform in the UK during Q3 2025, including metrics on downloads, revenue, and active users.
In the third quarter of 2025, the top art games in the United Kingdom showed varied performance trends across downloads, revenue, and active users on a unified platform, combining both iOS and Android data. Here’s a closer look at these trends as reported by Sensor Tower.
Zen Color - Color By Number from Oakever Games experienced fluctuations in its weekly revenue, peaking at approximately $2.4K towards the end of August. The app’s weekly downloads showed a strong upward trend, reaching around 29.1K by late August. Meanwhile, the weekly active users increased from about 180K to a peak of 234K in the same period.
Happy Color by Numbers Game by X-Flow saw a steady increase in weekly revenue, peaking at $1.9K in late August. The app’s downloads fluctuated but ended September with a high of 23.3K. Active users showed a consistent upward trend, reaching over 309K by the end of July.
Color by Number:Coloring Games from Wildlife Studios maintained a strong revenue stream, with a peak of $8.8K in late August. Downloads showed an initial spike reaching 29.6K in late July before tapering off. Active users grew steadily, peaking at 70.3K in early August.
Color Pop AI - Coloring Book from MWM saw its weekly revenue peak at $14.6K in early August. Download numbers remained stable, with a slight dip to 6.1K in early September before recovering. The number of active users peaked at 81.4K at the end of June but saw a decline towards the end of the quarter.
Phone Case DIY from Crazy Labs had a notable increase in weekly downloads, reaching 12.8K by late August. The active users also saw growth, peaking at 94.4K in late August, although revenue remained negligible.
For more detailed insights and data, visit Sensor Tower.